About Us

Pure Dance is committed to bringing New Zealand dancers the newest dance fashion, as well as the best dance brands for all your essentials.

Visit us in person at our Auckland store in Eden Terrace, or at our Tauranga store. You’ve found our website already but if there is anything you are looking for that’s not on the site then please give our team a call and we’ll see if we can help!

We are a family-owned business and we value our relationships with our customers. We aim to demonstrate this by helping you find that specific garment you’re looking for or by going the extra mile, so you get the right fit for your shoes. Our specialist team will ensure you get what you need whether you’re visiting in store or shopping online.

Don’t limit yourself to the same things you see in other dance shops…
Whether you want to stand out from the crowd or get the dance essentials Pure Dance has the product to meet your needs

Our range includes the dancewear you’d expect, as well as gorgeous items for that ‘special’ performance. We also have a range of amazing activewear for young pre-teens and teens.
If you’ve seen it and we don’t have it chances are we can find it for you, just give us a call.

Whether you’re shopping online or visiting our store, you can take advantage of our dance knowledge to get the right dance shoes for your feet.

Buying dance shoes online isn’t easy and if they don’t fit correctly you could end up out of pocket or in pain! There are many different sizing systems and varying widths to deal with.
The risks increase when you’re shopping internationally, and returns become difficult.

Pure Dance make this easy. We know our shoes and can guide your choice.
We’re happy to walk you through what you need over the phone – we even fitted pointe shoes over Zoom!

You will also get the added guarantee of our 14 day returns policy on online orders so you can be sure you’re getting the right dance shoes. This guarantee includes one free exchange where we pay the freight!