simple 14 day returns
Finding the right dance shoes isn't always easy. Give us a call
and we'll help you figure out what you need. 0800 222 100
shop online or in store

About Us

After 50 years we know what dancers are looking for…
Providing dance shoes and dancewear to generations of kiwi dancers has given us a fair amount of experience in helping you find what you need.
The fact we’re family owned adds to this as we make a point to stick to our values of customer service and integrity. Whether it’s by finding that specific item you’re looking for or by going the extra mile so you get the right shoe our specialist team will ensure you get what you need whether you’re visiting in store or shopping online.
Don’t limit yourself to the same things you see in other dance shops
Whether you want to stand out from the crowd or get the dance essentials Pure Dance has the range.
From dance shoes to dancewear & fashion items including clothing, costumes and accessories you will find New Zealand’s largest range of ever expanding dance products in stock and ready to be shipped to you. So you’ll spend less time waiting and more time doing what you love: Dancing.  
If you’ve seen it and we don’t have it chances are we can find it for you. So talk to us.
Superior service whether you shop online or in store
Whether you’re shopping online or visiting our store, you can take advantage of our dance knowledge to get the right dance shoes for your feet.
Buying dance shoes online isn’t easy and if they don’t fit correctly you could end up injured. There are many different sizing systems and varying widths to deal with.
The risks increase when you’re shopping internationally and returns become difficult.
Pure Dance make this easy. We know our shoes and can guide your choice.
We’re happy to walk you through what you need over the phone - we’ve even fitted pointe shoes over Skype!
Plus you’ll get the added guarantee of our 14 day returns policy on online orders so you can be sure you’re getting the right dance shoes.


visit us in store

Pure Dance Eden Terrace
For ballet, jazz, tap, ballroom & latin
10 New North Rd
Auckland 1021
Telephone: 09 379 8039

Shop Hours
Mon - Fri 9:30am - 5.00pm

Sat - 9:30am - 4.00pm
Sun & Public Holidays - Closed

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